70s Nightclub Style Makes a Revival: Shaggy Coats Have Become the Party Season's Must-Have
Although the legendary New York venue Studio 54 shut its doors almost four decades ago, its unique style impact continues strong.
This season, the spotlight isn't on sheer bodysuits but on the furry, shaggy coats and stoles favored by style icons and club-goers as well.
With the festive party season coming up, the signature Studio 54 coat is experiencing a major comeback.
Shopping Statistics Shows the Popularity
Among the most popular items from a latest collaboration between a high-street brand and a designer brand is a cropped, cream, long-haired jacket with oversized lapels.
At a leading department store, online queries for taupe faux fur coats have surged 190% compared to last year.
Interest for secondhand fuzzy items is also soaring, with searches for synthetic fur growing by over 250% in the past six months on a popular secondhand website.
"It's a one and done coat," says a senior fashion editor, explaining that it acts as the main piece of an ensemble.
She prefers to wear her personal colossal furry version with hipster jeans or leggings and micro shorts.
Television Style Echoes the Trend
This style is showcased in a latest Netflix romcom series, where a sister sports a toffee-colored furry jacket to a casual dinner.
When questioned about her bold outfit, the character replies, "It's what you said to dress up. That's style!"
The Rise of the "Boom Boom" Vibe
This look fits into what a U.S. trend forecaster is terming "glam excess."
Rooted in the extravagance and opulence of late-80s New York, this vibe evokes wealth, bubbly, smoking, high hemlines, loose morals and, of course, fuzzy textures.
Similar to that era, the trend is emerging during a uncertain financial climate.
This style is very much about embodying the life you dream of rather than the one you are stuck with.
Contemporary Fabrics and Playful Luxury
While real fur was omnipresent during Studio 54's peak, current iterations are primarily made from lambskin—a byproduct of the meat industry—or man-made materials like acrylic.
The trend embodies a tongue-in-cheek luxury—as if a famous Muppet has taken charge with exaggerated proportions and unexpected colors.
Celebrity Adoption and Limited Drops
A London creator was an early instigator of this movement. Her fluffy coats with poodle-like textures have been sported by famous singers.
Due to high demand, these coats are now only sold in limited drops. An upcoming launch includes a pink and grey version akin to a large pom-pom, alongside animal and tiger-print options with dramatic fuzzy frou-frou.
"If you can only buy one thing, you wouldn't choose it to be a basic jumper or a pair of boring pants, you want something dramatic," explains a publication head.
The sentiment is shared by a fashion director at a leading store, who describes it "an unexpected, playful touch" that doesn't require a whole new outfit.
Final Spirit Lifter
In the end, the fuzzy coat can serve as a great mood lifter.
"It doesn't have to cost a lot," notes the expert, "and it will make you feel glamorous when everything else is rather gloomy."